IvyBears launches second animated YouTube episode after first tops 17.4M views

By AI, Created 12:17 PM UTC, May 31, 2026, /AGP/ – IvyBears premiered the second episode of its animated series on YouTube today at 12:00 PM CET, following a first episode that drew 17.4 million views in four weeks. The release underscores the brand’s push from vitamin gummies into a kids and family entertainment IP built around animation, characters and consumer products.

Why it matters: - IvyBears is trying to turn fast-growing digital attention into a broader kids and family consumer IP. - The series connects entertainment, character branding and retail products in a single content-to-commerce strategy. - Strong view counts on the first episode and second-episode trailer suggest early audience demand for the franchise.

What happened: - IvyBears premiered the second episode of its animated series on YouTube today at 12:00 PM CET. - The episode is available here: Watch the premiere. - The first episode crossed 17.4 million views in four weeks. - The trailer for Episode 2 surpassed 2.1 million views in just a few days before the premiere. - The new episode moves the action to Tokyo, where a high-speed bullet train loses its brakes and races toward a cliffside construction zone. - Reg and Tanny try to intercept the train before it reaches the cliff.

The details: - Moontrail Animation Studios produces the series as the animation division behind the IvyBears entertainment universe. - Moontrail was built on the idea that artificial intelligence can accelerate visual production while human storytelling remains central. - Each episode uses a traditional creative team that includes directors, writers, editors, VFX artists, sound designers and composers. - IvyBears founder Kaan Haylaz said the company is building more than an animated series and is creating a global character-driven consumer IP that connects storytelling, digital entertainment and retail. - Haylaz also said the first episode’s 17.4 million views in four weeks show audiences are responding to the world IvyBears is creating. - IvyBears says the series is part of a broader shift from a premium vitamin gummy company into a kids and family consumer IP platform. - The brand says the model combines animated storytelling, recognizable characters, digital reach and physical consumer products. - Moontrail says its hybrid production model combines AI-supported workflows with traditional creative direction, writing, editing, VFX, sound design and music composition.

Between the lines: - The launch positions IvyBears less as a single CPG brand and more as a media-led consumer platform. - The company is betting that animated characters can strengthen both audience loyalty and product demand. - The early traction also suggests AI-assisted production may help smaller brands scale entertainment output faster than traditional pipelines.

What’s next: - IvyBears says the second episode is the next step in expanding the universe and deepening the connection between its characters, audience and brand platform. - Moontrail says it aims to produce and release cinematic animated episodes on a monthly cadence. - The company’s longer-term plan is to keep building the content-to-commerce model across family entertainment and retail activation.

The bottom line: - IvyBears is using a breakout animated series to accelerate a larger brand transformation, and the opening numbers show the strategy is already drawing attention.